Thursday, October 21, 2010

Dont Stop............Sony Ericsson Walkman Ad


There are some beats and words that catch our eye and we keep humming them
there are others that we just dont remeber or care too much about...
and then there are those which sound familiar and our mind wonders what it sounded like....

There are ads we watch day in and day out
Some we remember for the images
Some for the models
and
Some others for the music/background score...



The Day i saw this Sony Walkman Ad on TV, i couldnt get the music off my head. Kept humming, singing these few words over and over... Finally, i gave in, hunted for the ringtone and pulled it into my phone...

While doing the research, i discovered it was a piece from the song Tik Tok by Kei$ha.... Curious to know what the whole song sounded like, i googled that and found this video...


Honestly- i dint like the song one bit.... the lyrics put me off.. the video was just trashy... but yet, the piece that Sony had chosen for their ad was perfect and peppy.....

Creativity & Content :
Sony Ericsson had used water and colours and a gorgeous model/dancer. They had made it look like we were watching a live performance, when the finale shows the video as being screened on the Sony Ericsson Walkman's OLED screen.. 

Recollection:
You bet i remember the ad even today... 
It has been days since i saw it 1st and dont think i've seen it too many times after that... 
The music does the trick here....
The dance in the rain does the trick.... 

Amazing clarity
Amazing sound
Sleek and smart looking.... 
The gadget had it all ...

It reminds me of Step up and Street Dance movies , the moves and grooves are simply too hard to forget... After a long time, this is an ad that i shall remember for a long time to come!! :)

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